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The Spring-Summer 2010 advertising campaign n°1
A mother, a daughter, a shared fashion moment. Two worlds, two styles, two photos which tell two fashion stories around one piece of the collection. All this, in a sassy and playful tone, where the “I LOVE” and “I HATE” appear side by side and echo each other. Signed by BETC Luxe, the first December episode of this campaign is shot by photographer Arnaud Pyvka.
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Spring-Summer 2010 campaign: 2nd section, February
The second chapter stages Uta & Ella, two attractive Germans born in Frankfurt, photographed by the talented Maciek Kobialski.
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Spring-Summer 2010 campaign: 3rd section, April-March
The third visual for the Spring-Summer 2010 campaign was shot in Miami.
In a resolutely colorful and summery mood and atmosphere, Yorina and Anne posed for the shrewd eye of Magnus Unnar.
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Opening of the Greenwich boutique
Last 6th May, Comptoir des Cotonniers opened a new 75 m2 boutique, in the elegant district that concentrates all the luxury brands, at Number 271, Greenwich Avenue, Connecticut.
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Comptoir des Cotonniers T-shirts exclusively for Biba
To celebrate the holidays at the beginning of July, Comptoir des Cotonniers joins the oh so trendy French magazine Biba by designing two T-shirts featuring the I love…, I hate... titles for the magazine readers.
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The Fall 2010 advertising campaign shot by Arnaud Pyvka
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The Winter 2010/11 advertising campaign shot by Arnaud Pyvka
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“I love to customize my Comptoir trench coat” competition
In July 2010, to celebrate the brand’s 15th birthday, Comptoir des Cotonniers invited all young girls from every country to reinvent and customize the Comptoir trench coat. Out of the 250 applications received, a Comptoir and Grazia (French edition) jury chose its three favorite trench coats!
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Comptoir is 15 years old!
And a big party was organized to celebrate the event at the prestigious Salomon de Rothschild Hotel in Paris on September 30, 2010. The brand celebrated this birthday in fitting style alongside Uniqlo and Princesse tam.tam. Journalists, partners, bloggers and celebrities partied until the break of day.
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Five new boutiques across the world
In the United States, the Greenwich boutique in Connecticut opened its doors in May, followed by the Columbus store in November. In Switzerland, the brand opened its first two own brand stores in Lausanne and then Geneva. In France, the rue du Jour boutique has moved to 35 rue Etienne Marcel since November 26, 2010.